Sales for Non Sales GM & Entrepreneurs
Unlock the power of strategic sales management and execution, tailored specifically for founders and SME managers without a traditional sales background. in this course learn how to build and Implement a robust sales strategy that drives sustainable growth, generates revenue, and operates cost-effectively.
Days
Lectures
Hours
Workshop
Instructor: Seif ElBakry
Course Overview
Unlock the power of effective sales strategies tailored for SMEs and startups. This integrated course empowers non-sales professionals with essential techniques to drive revenue growth, build high-performing teams, and execute a results-oriented sales process. Transform your business with practical skills that directly impact your bottom line. Learn essential strategies to build, manage, and execute an effective sales function.
Unlock the power of strategic sales management and execution, tailored specifically for founders and SME managers without a traditional sales background. Implement a robust sales strategy that drives sustainable growth, generates revenue, and operates cost-effectively. Learn how to build and lead high-performing sales teams, develop scalable processes, and execute proven strategies that directly impact your bottom line. Transform your approach to sales and propel your business forward with confidence, armed with practical skills and insider knowledge from industry experts.
All you need to know about the course
This comprehensive course is designed to empower SME leaders and startup founders with both sales management skills and fundamental sales techniques. Participants will learn how to set up a sales process, build and lead a sales team, and execute effective sales strategies, even without a traditional sales background.
This integrated course combines sales management and sales techniques for non-sales professionals, tailored specifically for SMEs and startups. Learn essential strategies to build, manage, and execute an effective sales function.
- SME, Startups going into their growth phase and looking to enhance and effectively manage their sales team
- Startup founders and entrepreneurs and SME Manager
- SME leaders overseeing sales operations
- Non-sales professionals transitioning to sales roles
- Technical Managers involved in the sales process
- Understanding the sales cycle and Sales Strategy
- Building and structuring a sales team for SMEs and startups
- Developing a scalable sales process
- Sales techniques for non-sales professionals
- Effective communication and negotiation in tech sales
- Managing and motivating a sales team
- Sales metrics and performance management
- Integrating sales with other business functions in a tech company
By the end of this course, participants will be able to:
- Develop a comprehensive sales strategy for their tech SME or startup
- Build, manage, and motivate an effective sales team
- Execute fundamental sales techniques with confidence
- Implement a scalable sales process tailored to their business
- Effectively communicate the value of technical products or services
- Measure and optimize sales performance
| Day | Topic | Exercises/Outcomes | Detailed Activities |
|---|---|---|---|
| Day 1 | Sales Strategy for Tech Startups and SMEs | Develop a customized sales strategy; Analyze case studies of successful tech companies | ·SWOT analysis of your company's sales approach· Identify target market segments for products/services· Create buyer personas for tech industry clients· Develop unique value propositions for each persona. What is your go to market strategy |
| Day 2 | Sales Cycle and Techniques - What is a pipeline | Map out your sales cycle; Role-play tech product demonstrations | ·Break down the sales cycle into stages· Craft tailored pitches for different stages of the cycle· Practice objection handling for common tech industry concerns· Develop a demo/sales script for your flagship product/service. Define the best methodology to suit your product/service |
| Day 3 | Pipeline Management and Forecasting | Create and manage a sales pipeline; Practice revenue forecasting. Manage your sales through the pipeline | ·Set up a CRM system tailored for you· Define key metrics for each stage of your pipeline· Create a weighted pipeline forecast model· Develop strategies to move deals through the pipeline faster. How you manage your pipeline for more wins and more cost effective sales cycle. |
| Day 4 | Building and Managing a Tech Sales Team | Conduct mock hiring interviews; Develop a sales onboarding plan and playbook | ·Create job descriptions for various sales roles· Develop a skills assessment for tech sales candidates· Design a 30-60-90 day onboarding plan for new hires· Draft a comprehensive sales playbook |
