Your product
isn't the pitch.
Your value is.
For 25 years, Seif ElBakry has helped IT and technology companies across Cairo and the GCC train sales and presales teams to lead discovery, frame value, and win the room — not just run the demo.
From the demo room
to the boardroom.
Seif ElBakry founded Seif ElBakry Consultancy after more than two decades inside the region's technology sector — first as an engineer, then leading presales teams — building a practice around one observation: the best technical teams rarely lose deals on capability. They lose them on framing.
Today, Seif works with IT companies and corporate technology teams across Cairo and the GCC, training sales, presales, and technical staff to discover better, pitch tighter, and present solutions clients actually want to sign.
The Engineer
Building the technical solution — and learning exactly where it gets lost in translation to the client.
The Presales Lead
Managing technical sales teams, and discovering that deals are shaped long before the proposal is written.
The Value Consultant
Shifting the practice from presenting products to presenting outcomes clients could see themselves buying.
The Trainer
Founding Seif ElBakry Consultancy to teach that same shift to teams across the region.
Built around how
your team actually sells.
Four ways to close the gap between what your team knows and what your clients hear.
Coaching, not a playbook
Personalized coaching and onboarding built around your product, your market, and how your team already sells.
Hire and structure with intent
Support with onboarding, hiring, and building a presales function that scales with the business.
Turn engineers into consultants
Preparing technical teams for the presales seat — from the first discovery call to the final demo.
Know where every deal stands
Structuring how your team qualifies, tracks, and follows up on opportunities through the pipeline.
The value consulting
framework.
Every deal moves through the same four moments. Most technical teams are only ever trained for one of them.
Ask before you answer
Technical discovery and sales discovery are not the same conversation — confusing them is where deals stall.
Earn the next 30 seconds
A sharp elevator pitch summarizes your solution and its value before anyone's attention drifts.
Show the solution, not the specs
Turning technical discovery into a presentation the client can already see themselves buying.
Run the room
Knowing what to say, what to leave out, and how to guide a client meeting toward a decision.
Related courses.
Focused workshops for individuals, and full programs for teams.
Elevator Pitch Workshop
Craft and deliver a 30-second pitch sharp enough to earn the next conversation.
Learn moreFrom Discovery to Solution
Turn a technical discovery call into a proposal the client already wants to sign.
Learn morePresales Transition Guide
For engineers and solution architects stepping into a client-facing presales role.
Learn moreWhat teams say afterward.
Ready to make presales
your unfair advantage?
Book a 1:1 session to walk through your current sales cycle and find out exactly where the value is getting lost.
Book a 1:1 SessionFAQs about the
consulting practice.
Most sales and presales engagements run three to six months. The first three months focus on training your team and building out your sales and presales cycle, along with the supporting materials. The remaining time is spent monitoring how it's applied and adjusting as it goes.
Every engagement starts before any training does — with a discovery phase into your current pipeline, your team's strengths, and where deals tend to stall. The program that follows is built around your actual sales motion, not a fixed template.
Public courses build individual skills, like pitching and discovery. Company engagements go further — tailored to your product, your sales cycle, and your team, with ongoing coaching built in.
That's most of the practice. Many of the engineers and solution architects Seif trains have never had formal sales training — the program is built to meet them exactly there.
Let's talk about
your pipeline.
Availability
Sunday – Thursday
9:00 AM – 5:00 PM (Cairo Time)
Based in
Cairo, Egypt — working across the GCC
Manage the full website.
Edit every section, tune the colors, build free video courses, upload media, and export the full content data from one polished dashboard.